You cannot have a successful business if you don’t have the right leads. If you have started your own company or have recently launched a digital marketing campaign for your business, you have come to the right place.
This article will explain what B2B Lead Generation is and how you can do it from your home. We will also be looking into tools that are ideal for online lead generation.
What is B2B Lead Generation
“B2B Lead Generation” might be too hard to understand for anyone who hasn’t studied Digital Marketing. Don’t worry! We will break it down for you.
B2B refers to all the business activity between the manufacturer and anyone who isn’t the end-consumer. These can be a global wholesaler or a local retailer.
Now that we know what B2B means let us see what Lead means. A “Lead” can be any entity that expresses interest in your product or service. A lead does not necessarily need to be the end consumer.
Suppose you have an online tool that you want to market. To increase your outreach, you can introduce an Affiliate program. This way, you can grow your reach exponentially. In this scenario, anyone who is an Affiliate marketer is your Lead.
Now that we know the separate meanings of B2B and Lead, we can guess what B2B Lead Generation means. It refers to the act of reaching out to potential buyers or any stakeholders who have an interest in your business and who can help you grow.
Best 4 B2B Lead Generation Tools
Now, we will be talking about the best Lead Generation tools out there. The following examples are not free lead generation tools, but they are extremely functional and affordable.
SignalHire
SignalHire is an online B2B Lead Generation software that helps you curate the Email IDs of your target market. It currently boasts a database of 450M+ individuals, starting from teachers and young professionals to senior managers of different corporations.
Using SignalHire, you can curate the Email IDs, and phone numbers of your target market. The service also has a Chrome Extension.
You can easily conduct a bulk Email search using either the Chrome Extension or the web with this leading email lead generation software. From the Extension’s Get Contacts area, type in a name, and SignalHire will automatically scan through all the Social Media accounts for their phone numbers and Email IDs.
If you have a tool that is ideal for professionals, you can go on a Lead Generation spree on LinkedIn using SignalHire. Once you have the Email IDs of your prospects, you can go ahead and send them bulk emails or add them to your CRM.
If you want to reach your target audience through a call, not via a cold email, you can rely on SignalHire to help you do that too. Curating a list of valid phone numbers on Signalhire is as easy as finding valid Emails.
OptinMonster
OptinMonster is a lead generation tool that lets you turn your site visitors into buyers. This tool comes with hundreds of pre-made Opt-In templates. What are Opt-ins? Well, these are simple forms where users have to submit a few personal information about them.
But why would they do that? People will sign up for these forms if you give them some form of incentive. OptinMonster makes this task easy for you. With this tool, you can display many offers or even create gated content for free EBooks.
OptinMonster currently comes with 50+ Free templates that you can choose from. With no coding skill whatsoever, you can grow your email list exponentially by deploying beautiful pop-up forms. Furthermore, with OptinMonster, you are adding only those people who are the most engaged with your product.
TrustPulse
There are different ways of generating leads, and Social Media testimonials are one of them. In today’s world, there are so many online businesses. The end consumers often feel overwhelmed with so many options, which poses a trust issue.
This is where TrustPulse comes in. It lets you curate public-generated testimonials and display them on your website. This tool will help you display user behavior on your site to encourage new visitors to do the same. TrustPulse testimonials are proven to increase conversion by as much as 15%.
For example, you can show details about the last sale you made through your website. If your potential buyers see you are making sales in real-time, they will have higher confidence in you and will not hesitate to click that Order Now button.
SeedProd
What is the first thing your online follower-base sees when they land on your website? It is your Landing Page or the Home Page of your Website. If you have a website but haven’t yet put effort into exploiting your Landing Page for Lead generation, then it is high time you do it.
SeedProd is a page builder tool that will help you create the best landing pages for your website. Along with that, it will also help you create Coming Soon pages, Product Launch Pages, Sales Pages, and 404 Error Pages.
SeedProd is a popular lead generation tool as it lets the user make changes to his/her website and see the changes in real-time. If you want to make your website inaccessible for a few hours while working on it, SeedProd will help you do that with only a few clicks.
As far as compatibility is concerned, SeedProd is compatible with almost every WordPress theme. So if you have a WordPress website, try out SeedProd for branding your website and generating valuable leads.
Takeaway
There you go! Now you know what Lead Generation is. You also saw why it is important. In the last section of this article, we looked into how to conduct Lead Generation campaigns. If you have very recently launched your startup, now you know how to reach out to your prospects.
This article also demonstrated how SignalHire, SeedProd, TrustPulse, and OptinMonster, help generate valuable leads for your business. If you have any further questions, do reach out to us. We love hearing from you.