If you’re in business today, you have to have a web presence in order to have a broader reach and engage with customers across geographic barriers. But if nobody knows your site exists, then how are you going to establish yourself?
The answer to this question lies in the art of Search Engine Optimization, or SEO. And optimizing your content so that search engines will rank your site higher will result in greater engagement and higher sales.
All businesses should understand how web search works. And SEO has gone through a long line of algorithm updates which affect the content marketing strategies of every business on the web.
For example, Google’s latest update in 2021, called “The Page Experience Update,” brought a prioritization for pages with high-quality performance. Still, link building remains crucial for page ranking and web success.
Here, we’ll explore the benefits of link building for your business.
Greater Brand Awareness
No matter what type of business you’re in, creating brand awareness is crucial to establishing yourself in your market and gaining recognition. Basically, without brand awareness, you’re not going to be able to compete in your industry for very long.
With link building, you’re linking into authoritative sites which already have a steady readership and customer base. And as a part of this strategy, you may also be able to tap into other customer pools that you weren’t aware were out there. This is what a white label link-building service can do for you.
A great way to think of this is a lot like having a really popular friend who introduces you to a larger group of people with connections of their own. And with this friend at your side, the connections you’re able to make can increase exponentially.
With more connections comes greater visibility. And this is a critical element of developing brand awareness.
You’ll Gain Greater Credibility
When you initially set out to develop your business and build your brand, you begin by having no credibility or foundation for which a customer can build trust. And if you want to gain the trust of your customers, having a credible site is a key element.
Links provide your site with third-party indicators that your site is authoritative and credible. And since Google’s algorithms factor in a metric regarding “authority,” this means that the greater number of high-quality links you have linking to your site increases your credibility rating.
It’s also good to diversify your links in order to gain even more credibility. For example, if you have 15 links all coming from one authoritative site, this might be a good start. But if you have 15 links coming from 15 credible sites, this creates a greater credibility factor. And Google may reward you for this by higher site rankings.
Increased Web Traffic
At the end of the day, your rate of web traffic is the ultimate indicator of your site’s overall health. And with more links placed strategically within your content, the better able you are to improve and increase traffic from external sources.
For example, when it comes to particular site metrics such as Domain Authority (DA) or Domain Rating (DR), building links will ultimately raise the ratings of these metrics. And this ultimately will prompt a search engine to rank your page higher. Correspondingly, this will result in greater visibility and traffic.
Further, with greater exposure comes greater revenue opportunity. And this is what any business is ultimately after in the first place. So with quality link building, you’ll not only see an increase in traffic and sales, you may also see improved relationships and networking opportunities within your niche market as well.
You may not understand how link building works at the more complex levels. But you don’t need to understand the process as much as you should make it a part of your SEO strategy. Because at the end of the day, you’re after more exposure. And link building can help you meet this goal.