Atlanta, the most populous city in Georgia, has experienced enormous growth in the business sector even amid the crisis. With major players like Amazon expanding their logistics network in Atlanta, the eCommerce industry provides significant growth prospects.
In 2020, Atlanta’s eCommerce sales increased by a whopping 73%. However, running an eCommerce business is no easy feat. It’s essential for eCommerce businesses to have an online presence with a stellar website to lure potential customers.
From designing to maintaining a website and helping with SEO, many Atlanta Web Design companies are now offering multiple services to grow your business. As you will need many hands on deck, reaching out to such agencies will be a great place to start with.
Here are the must-have features of a successful eCommerce website:
Shopping Cart
When it comes to eCommerce sites, the checkout or shopping cart is one of the most integral features. The shopping cart is where your potential customers add to and store the products they plan to purchase.
And the cart takes the customers to the checkout process. Adding a flexible cart feature allowing both guest users and the registered users to check out simultaneously creates a win-win situation. As guests don’t have to sign up on the website to make the purchase, it makes the process easier, which earns a positive review from busy customers.
Integrating Payment Gateways
With Atlanta’s eCommerce activities mirroring the national eCommerce sales growth trends the past year, more people have resorted to shop online and use online transactions for paying bills and more.
So when you work with any Atlanta Web Design company, the designers will add various payment gateways to your eCommerce website. When you give your customers more than one option, it gives them more choices during inopportune circumstances.
It is an essential feature that speaks volumes about the website’s quality and plays a significant role in customer experience.
Order Updates And Management
Order management panels with all useful information like refunds, buyer cancellation, status updates for exchange orders, COD order verification, and more will make the merchants’ tasks easier.
This order management panel will help the merchants fulfill the orders, manage the process, and oversee it entirely from start to end to ensure timely deliveries to local customers.
Mobile Compatibility
As of September 2020, 33% of workers in Atlanta and other parts of the U.S. are working from home full time. With the laptops in front of them all the time, opening more and more tabs can sometimes be too much work. So, if your eCommerce website is compatible even on mobile phones, it will surely drive in customers.
A good eCommerce website will offer three types of solutions when it comes to mobile compatibility. It will firstly ensure that the website’s mobile view is responsive and versatile on all devices. A mobile-specific template known as WAP optimizes the size of the site and decreases the loading time.
API is also an essential feature for building mobile apps as more people now browse on their phones. It drives a large channel of engagement and visits to your eCommerce website.
Security
With everything on par, you cannot slack when it comes to the security of the website. It is the feature that ensures that no vital data like debit or credit card information is compromised. And it also ensures that the customers can checkout through the secure payment gateway for all prepaid shipments.
When you reach out to a good Atlanta Web Design company, they will offer website maintenance as a part of their service. This will include malware monitoring and running your website safely.
Analytics And Reports
You cannot assess the growth of your business without integrating this feature into your eCommerce website. The reports should be accessible in the form of exports, containing detailed information and data regarding various orders and product reports in terms of catalog and customer database.
These are crucial data for analyzing your business trends and figuring out how and where to incorporate improvements. You can integrate your website with analytics and marketing tools to better market your brand and read the reports about your performance.
You can also find the reach of your brand. If the reports show no customers from, say, Midtown or Inman Park and Grant Park areas in Atlanta, you can concentrate on shifting your marketing focus to such areas for widening the localization prospects.
Constant innovation, management, and optimization of the eCommerce website can benefit your business in many ways. The catch here is to recognize and offer what the customer wants.
If you think you cannot handle everything at once, it is a good idea to get in touch with web design companies in Atlanta to help you build a lucrative site.