The Australian e-commerce industry has seen a rise of 55% in December 2020. It requires some very basic tips for you to conduct a successful marketing campaign for your business on the online platform.
If done wisely, it helps you grow your brand by promoting it and also multiplies your reach massively.
5 tips of marketing e-commerce business
1. Discounts on sales
If you are a business owner who sells seasonal products then seasonal sales and discounts are the best way you can attract more customers. You can also add promotional discounts on newly launched products so that the customers can take an interest in purchasing them for the first time.
Giving discounts to your regular customers can also help you retain them and maintain a good connection. Limited period discount offers are also helpful for promoting the business, creating hype for the product as well as cleaning the stock.
2. Mobile friendly website
Your customers do not access the virtual world through their laptops or desktops all the time. But they are online 24*7 via their smartphones. Your business website must be built in a manner that it is easily accessible on phones. Don’t forget to optimize it with SEO content which will further improve its reach on the virtual platform.
StudioHawk is one such SEO servicing agency that can help skyrocket the reach on your business website. It is one of Australia’s largest specialized SEO agencies with a huge list of highly satisfied clients.
A high-quality experience on mobile phones can increase the level of conversation of your online business.
3. Free delivery
Free deliveries prove to be extremely lucrative for people running eCommerce businesses. The concept of free deliveries to their doorsteps gives the customers a sense of saving up on their expenses and a pleasant experience.
The free delivery facilities can help you impress the new audiences who take an interest in purchasing from you. Again, giving them a pleasant experience can make them spread the word about your store and attract new customers as well.
Most surveys have shown that customers take interest in the business if there is a free delivery facility available.
4. Collecting customer reviews and feedbacks
No amount of taglines or slogans can beat the authenticity of the reviews and responses of the customers. The honest feedback of the customers and their experience add a whole new perspective to the sense of the viewers and the new audience.
As an entrepreneur, you should be sporting enough to collect all kinds of feedback for the customers. The negative ones can help you identify the needs for improvement. While the positive ones can be put up on the website that can generate a sense of reliability in the audience.
Customer reviews play a huge role in the field of online marketing and you must encourage them to share their views about their shopping experiences. It will also help strengthen the connection.
5. Efficient customer service
Just the way happy customers can help you build your business, similarly, the disappointed ones can bring it down. As an entrepreneur, it is your duty to appoint a team that can provide efficient services to the customer.
You need to conduct proper messaging facilities with the customers and take care that their queries are answered properly. If you are using the social media platform for promoting your business then you have to reply to your customers’ comments regularly.
Mentioning the names of the customers while replying to them is an effective tactic that gives them a sense of being prioritized.
So, you should give your customer the right amount of attention and make them feel that they are the main pillars of your business. This again is the absolute truth.
Over to you…
Thus, it can be said that running a business online may take an equal amount of effort just like running a brick-and-mortar store. You need to take a number of innovative measures to build a place for your business in the market and beat the competitors.
Marketing through social media platforms is the most cost-effective way you can promote your brand and its products and services and seek beneficial results.