How to Keep Customers Safe in your E-commerce Business

E-commerce has quickly become a highly profitable and favored business model, with more and more companies turning online to sell. It minimizes costs linked to storage, physical location, and so on, and it allows for easy shopping. Most people today are digital natives, and large parts of our days are online, so it makes sense to also run businesses here. However, it does require some extra safety, as cyber security is becoming more and more relevant.

Cyber security today

In this digital age, cyber security is highly needed, as more and more dangers are emerging online. The goal is to be as safe online as possible and to prevent a hack. We do keep a lot of personal information online. Everything from credit card details, personal numbers, and addresses, and hiding it behind a poorly created password is simply not enough.

You would think that people knew better when it comes to passwords, but the harsh reality is that “123456”, “password1”, and “abc123” are among the top passwords in the United States. Luckily, there are better ways to create passwords and at passwordhero, you can get a strong, generated password for free, that will ensure that no one can guess your password.

Safe shopping

Keeping your information safe online is each and every person’s responsibility and there are many ways to keep it safe online. However, there are also important steps that can be taken by e-commerce sites as well. After all, keeping your customers happy and safe will serve you in the long run, as you will be viewed as a trustworthy site.

Secure payments

Payments are one of the most important steps for e-commerce, and perhaps the most worrying phase for customers. Any business that manages credit card transactions must comply with the legal requirements around the protection of cardholder data. You should also include information in your terms and conditions regarding the saving of customers’ card information.

General data protection

As an e-commerce business, you are required to protect your customers’ data. In the European Union, it is the GDPR law you need to follow, and it applies to all EEA citizens, as well as products sold to all international citizens. Following these rules is not only mandatory but will also make you a more reliable site to shop at.

Clear and available customer service

There are many tools you can use in your e-commerce business to keep up with all the security measures. Among these, we find customer service. While this does not link directly to cyber security such as password protection and safe payment services do, it can play a huge role in your sites’ safety. It allows your customers to reach out to you with questions regarding safety and lets you disclose any safety measures and potential scams.

Ecommerce is definitely on a rise, and it is expected that online shopping will hit a record $1 trillion in the U.S. in 2022, making it even more important to have cyber security in mind both as a consumer and business.

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