Fintech Content Ideas To Fit Your Growth Stage will be described in this article. Inform and elucidate Long-form pieces and whitepapers can help readers navigate challenging financial issues. Podcasts and infographics can clarify complicated subjects in a way that inspires confidence.
11 Fintech Content Ideas To Fit Your Growth Stage
In this article, you can know about 11 Fintech Content Ideas To Fit Your Growth Stage here are the details below;
Embrace outside viewpoints. Interviews with managers, clients, and business partners can demonstrate thought leadership. To help you meet these needs, here are 11 content ideas, arranged according to how well they fit the era of development of your business.
1. Publish Longform Articles to educate Buyers (Startup)
Fintech has a lot of potential with longform content. The percentage of fintech blogs with at least one piece longer than 2000 words is only around 15%. The dearth of long-form content in the fintech industry presents a chance to post in-depth content that attracts search traffic. Also check AI Trading Software
Long-form content can inform readers about the details of hot topics. The format is used in the Wealthsimple piece to describe non-fungible tokens (NFTs), why they are important, and who they are appealing to as a new asset class.
If you’re a content marketing manager in the B2B fintech industry, you can use long-form content to address specialized topics like integrated financial services or payments infrastructure.
For subjects like this, long-form works best because buyers frequently have numerous inquiries and require in-depth answers. This is another Fintech Content Ideas.
2. Interview Customers for case studies (Startup)
Customer satisfaction is a huge asset for any business. Create content whenever you can that details how your company has assisted consumers in resolving aggravating issues.
See how LendingTree, an online lending marketplace, used Plaid to enable its users to share their financial info with the business in this Plaid case study. Loan origination and applicants’ verification were made simpler by Plaid and LendingTree working together.
According to a case study by Plaid, LendingTree users who link their bank accounts with Plaid log on to the platform 60% more frequently overall. Has your fintech seen success with its clients as well? If you answered “yes,” it may be time to create a customer success narrative based on some of those results.
3. Ghostwrite Articles for Executive (Scaleup)
According to data, 89 percent of people say thought leadership improved how they perceived a business, and 49 percent say it affected their decision to make a purchase. This is why both content marketing managers and communications teams can benefit greatly from opinion articles. They aid in generating conversation around your business. You can create timely, pertinent content, demonstrate knowledge, and establish your brand as an authority. This is another Fintech Content Ideas.
Here’s a new illustration. Abe Smith, the CEO of Dealflo, an end-to-end financial deal automation service, offers his opinions on fintech in China and what it might entail for an outside company trying to do business there.
If important executives are too busy to write opinion pieces themselves, take into consideration hiring fintech ghostwriters.
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4. Turn Research Into Whitepapers (Scaleup)
Whitepapers are an additional tool for developing thought leadership. This is another Fintech Content Ideas.
For instance, the credit scoring data company CredoLab provides in-depth whitepapers that provide readers with a thorough but unambiguous look at recent changes to the credit scoring environment.
Make sure your whitepapers for B2B fintech speak to a convincing business need from your target audience. For instance, CredoLab provides information on how their alternative credit scoring solutions promote increased financial inclusion and aid in providing financing to unbanked and underbanked individuals.
5. Create Useful Infographics (Scaleup)
The use of written content is not the only option. Check out Paypal’s infographic on how consumer purchasing patterns altered as a result of the pandemic.
At a glance, the infographic demonstrates how customers are shopping online more than ever. The infographic includes links to the research that provided the content so that readers can access more in-depth explanations if they so choose. Also check data analytics Chicago
Due to the abundance of data in the fintech industry, infographics are a good fit. Additionally flexible are infographics. You can post them on social media or incorporate them into newsletters and articles.
Fintech infographics can simplify for the average individual abstract ideas like blockchain or decentralized finance. Publishing infographics that clearly explain complex ideas will distinguish your company as a more effective speaker than many of your rivals. This is another Fintech Content Ideas.
6. Interview Experts for a Podcast (Unicorn)
Yes, it is crucial to convey the business’s knowledge. However, you ought to think about including viewpoints from outside the business as well. That may consist of your business associates, clients, advisors, industry analysts, or well-known commentators.
By speaking with outside sources, fintech authors and content marketing managers can gather information for original, advice-filled content. Here is the added surprise. The specialists you speak with will probably spread your content among their contacts.
One illustration is the audio “Thoughts on the Market” from Morgan Stanley. It is simpler to cover a broad range of topics in a short amount of time thanks to the podcast’s rotating cast of hosts with different levels of expertise. According to reports, the podcast received over 25,000 social media views.
7. Host a filmed panel Talk [Unicorn]
A logical next move might be to include video content. When creating video content, startups and scale-ups frequently use animations and narrated explainers. Unicorns require a more refined appearance. And at that point, journalistic techniques can promote more favorable brand views. One cryptocurrency exchange, for instance, collaborated with a financial media outlet to create a series of panel talks that were filmed and covered the future of the dollar, cryptocurrencies, and decentralized finance.
8. Make Interactive Tools (Unicorn)
Another type of content to think about are price estimators, templates, or checklists on websites. The best calculators are simple to use, speak in language that customers can comprehend, and foster a sense of trust between the user and the company. Users can easily determine the cost of a transaction using a calculator that Wise has available on their website. This is another Fintech Content Ideas.
9. Create Link-worthy Glossaries (Unicorn)
Glossaries can help top-of-funnel users who are looking for definitions and answers. The appropriate anchor text from these glossary entries can then be used in content throughout your website as internal links. After creating a comprehensive glossary, you can examine the most popular entries and start to develop more in-depth content on that subject.
10. Publish a Magazine(Unicorn)
Both well-funded fintechs and traditional financial services firms can use magazines and papers to establish authority. Magazines that are written and designed with editorial flair help prospective customers remember your brand. Also check crypto asset management companies
11. Produce a Conference [Unicorn]
Conferences are undoubtedly more expensive and resource-intensive than other events. A conference, however, can bring your audience together in one location in a manner that very few other content formats can. Conferences stand out as a rich source of future content, leaving networking and business development opportunities out. On your resource center, panels can be recorded and then made available on demand as gated assets. You can get much more value out of the best sessions than other content activities by turning them into recap pieces.
The fintech industry is still competitive, whether you’re a content marketing manager charged with increasing leads or a founder trying to draw investors and partners. By 2025, it is anticipated that the value of the worldwide fintech market will be $305 billion. New technologies are being embraced by traditional financial institutions, and mergers and acquisitions seem to be happening constantly. These fintech content ideas ought to help your marketing initiatives stand out.