Guide about About Facebook Ads and Sponsored Stories will be described in this article. What should you do next in your ecommerce social marketing plan if you’re just starting to ramp up your store’s Facebook business page or if it’s already established? To increase traffic to your Facebook page and, ultimately, your website, Facebook offers a number of possibilities. Facebook ads and sponsored stories are two choices that are frequently used by small and large businesses alike.
If you want to promote your e-commerce store, both are practical and affordable solutions. “Social ads” are supposedly the future of advertising, and they are undoubtedly becoming more popular. You have the chance to specifically target the target group you want to reach with Facebook ads. You may be exact when choosing which audience to buy Facebook ads for because Facebook users self-identify by providing information about themselves, including their basic demographics and interests. Facebook also includes user search terms in its ads.
What To Know About Facebook Ads and Sponsored Stories
In this article, you can know about What To Know About Facebook Ads and Sponsored Stories here are the details below;
For instance, if a user searched for cabernet wine glasses on Google, relevant ads will appear in their Facebook ads column. Advertisers are compensated based on either clicks, impressions, or actions when purchasing Facebook ads through an auction. You can produce and distribute all kinds of ads as a company. Facebook’s self-service interface or a certified ads API developer are both options for creating ads.
Following that, the ads are distributed across Facebook. To better evaluate performance, determine which ad format performs best, and enhance upcoming campaigns, you may also export all Facebook Ads data. Facebook ads may be broken down into seven separate categories, which also include sponsored stories. To help you determine which of the ten categories would be the best for your company, we’ve divided them down into the following subheadings:
App ad
App ads are for Facebook apps, as the name implies. This would be a wonderful ad choice if you have an app that you want to advertise to your intended audience. Also check how to suggest friends on facebook
The desktop right hand column has these ads. The advertisement conveniently directs users to the app when they click it.
Domain ad
The original, traditional Facebook ads that appear on the right side of the newsfeed are known as domain ads.
When users click on these ads, they leave the website.
Social context, such as “John Doe likes www.example.com,” can be displayed in domain ads.
Event ads
- Event ads are for Facebook-created events, as the name would imply.
- They may appear in the right-hand column, the main newsfeed, or the mobile newsfeed.
- When users click “Join,” these ads provide them the option to sign up for the event right away.
Mobile app ad
- In the newsfeed on mobile devices, mobile app ads are displayed.
- Depending on which mobile operating system the app is for, clicking the advertisement directs the user to either the Apple App Store or Google Play.
Page ad
- For Facebook pages, page ads are used.
- This is an option if you want to increase the visibility of your Facebook page.
- Right from the advertisement, one may like the Page.
- On desktop and mobile devices, these ads can be seen in the right-hand column and the main newsfeed.
Page post ad
Page post ads are sponsored (sometimes referred to as “Promoted”) Page posts that extend your audience. You have the choice to “promote” a new post that you make on your Facebook timeline. Your content will rise to the top of users’ newsfeeds as a result.
A user will be taken to your website when they click on one of your posts if it contains a link to it. When you want to promote a sale or a new product, page post ads are fantastic. In your page post ad, you can also decide whether to include a video, just text, or just a photo.
Offers Ads
An offer that may be redeemed on your website is promoted through offer ads. This is excellent for attracting new clients.
Many e-commerce companies may run promotions like “$10 offer first order over $50.” On desktop and mobile, these ads show up in the main newsfeed.
Sponsored Stories
The ads stated above and sponsored stories are slightly different. The ad’s substance is not something you produce. The content of sponsored stories is produced by Facebook users rather than you, unlike Page post ads. A narrative is created each time someone responds to one of your Facebook posts or likes your Page. Also check Burnout in project teams
The story’s subject matter could be something like someone like your page, using your app, or attending your event. If one of your followers liked a post lately, for instance, it can appear in their friends’ newsfeeds as “John Doe likes Company” or “John Doe loves a link.”
You can target the proper audience for your company and convert them into consumers with the aid of Facebook ads and sponsored stories. Simply choose the strategy that works best for you.
Fortunately, Facebook ads and sponsored stories are affordable, and the price depends on how big of an audience you want to reach and how big of a fan base you have.
Regardless, Facebook is an effective marketing tool and a fantastic place to inform clients, establish brand identification, and increase your reach.