Email popups are a popular and effective way for businesses to capture email addresses and build their email lists. These popups, which appear as overlays on a website, usually offer visitors something in exchange for their email address, like a discount code or a free download. The goal of an email popup is to encourage visitors to opt-in to the business’s email list, which can then be used for marketing and sales efforts.
Boosting opt-in rates and conversions is important for businesses because it helps them grow their customer base and increase sales. Businesses can increase traffic and income to their websites by employing email pop up best practices to collect email addresses and convert visitors into leads and customers.
Types of Email Popups
There are several types of email popups that businesses can use to capture email addresses and boost opt-in rates.
- Timed popups: These popups appear after a set amount of time has passed since the visitor arrived on the website. This type of popup can be effective because it gives the visitor time to look around the website before being presented with the opt-in form.
- Exit-intent popups: These popups appear when a visitor moves their mouse cursor toward the back button or closes the browser window. This type of popup is designed to capture the attention of visitors who are about to leave the website without converting.
- Scroll-triggered popups: These popups appear when a visitor scrolls down a certain percentage of the webpage. This type of popup can be effective because it appears at a point where the visitor is engaged with the website’s content.
- Button-triggered popups: These popups appear when a visitor clicks on a specific button or link on the website. This type of popup can be effective because it allows the business to target specific groups of visitors or pages on its website.
Best Practices for Designing Email Popups
Effective email popups are designed to convert visitors into subscribers. Here are some best practices for designing email popups:
Use a Clear and Compelling Call-to-Action
The call-to-action (CTA) is the main message or offer that is presented to the visitor in the popup. It should be clear and compelling and encourage the visitor to take action. For example, “Sign up for our newsletter and get 10% off your first purchase” is a clear and compelling CTA that offers a specific benefit to the visitor.
Keep the Form Short and Simple
The opt-in form is the part of the popup where the visitor enters their email address. It’s important to keep the form short and simple, with as few fields as possible. Asking for too much information can be off-putting to the visitor and reduce the chances of them converting.
Use Social Proof to Build Trust
Social proof is the idea that people are more likely to trust a message or offer if they see that others have done the same. Including testimonials or the number of subscribers in the popup can help to build trust and increase the chances of conversion.
Tips for Setting Up Email Popups
Once you’ve designed your email popup and identified the best type and placement for your business, there are a few other considerations to keep in mind when setting it up:
Make Sure the Popup is Mobile-friendly
More and more people are accessing the internet on their mobile devices, so it’s important to make sure that your email popup is mobile-friendly. This means that it should look and function well on smaller screens and be easy to use with a touch screen.
Utilize Cookies
When a person visits a website, a small file called a cookie is saved on their computer. By using cookies, you can show the email popup only to first-time visitors or those who have not yet subscribed to your email list. This can help to avoid annoying repeat visitors and increase the chances of conversion.
Consider the Frequency and Timing of the Popups
It’s important to consider the frequency and timing of your email popups. Showing the popup too often or at the wrong time can be annoying to visitors and reduce the chances of conversion. Instead, try to show the popup at a natural break in the visitor’s experience, such as after they have read a certain amount of content or when they are about to leave the website.
Final Thought
Email popups are a powerful tool for businesses that want to boost opt-in rates and conversions on their website. By offering something of value in exchange for the visitor’s email address, businesses can effectively capture leads and drive more traffic and revenue through their website. By following best practices for designing and setting up email popups, businesses can increase their chances of success and see impressive results like the examples above.